Thereby, a visualisation with this several principles let us to get to the 2nd and even 3rd-levels menu sections, where there is a need. Also in the menu I added the ads-block with the random product position, which is based on the purchasing behaviour of a customer at the present time.
After redrafting and giving the main page the whole functional features I went to redrafting inner pages of the site. The first one was the list of products and categories. I didn’t redesign this list globally, there was no need. It was standart and clear, but it was a little messy. My goal was reduce the spaces between cards of products. But not everything was so simple. The marketing dedicated own terms and took a decision to implement new feature on the site — possibility of buy a product by one click. But inspite of that the button found itself it his place, I’ve spent a lot of time on seek the solution. The main idea was that this functional link had to be less visible because that is not the main element. Hence the result.