Nina Hadfield

Profile

Art Director with 17+ years in design and 13+ years in enterprise technology. I specialise in brand, visual systems and digital design for complex organisations, building scalable visual systems that work across brands, markets and communication channels. My experience spans enterprise B2B, international businesses and growing companies.

Core expertise

Art Direction

Creative direction / design review / visual decision-making

Brand & Visual Systems

Brand architecture / identity / scalable visual systems

Design governance

Web / UX/UI / information architecture / digital brand applications

Digital Design

Complex B2B UX / security / SaaS environments

Design Systems

Guidelines / templates / libraries / reusable patterns / visual tokens

Enterprise & B2B Design

Complex products / technical communication / cross-channel consistency

AI & Creative Automation

Generative AI / AI-assisted workflows / workflow automation

Work experience

AxxonSoft

Art Director

2013–Present

ArtUnchained.io

Creative Art Director & Consultant

2022–2025

MTS / Retail Network

Graphic Designer

Sobesednik-Media

Technical Designer / Editor / Illustrator

Education

HSE University

BA, Art & Design · 2013 · Distinction

Additional Education

2024 — Typography, Bang Bang Education

2012 — Ergonomics in Design, Strelka

2012 — Psychology of Advertising & Business, Strelka

2012 — Presentation Design, Strelka

2012 — Website Structure Optimization, HSE University

2012 — Design: Creation of Artifacts in Society, University of Pennsylvania

2012 — Interface Design, Coursera

2009 — Color Correction, British Higher School of Art & Design

2008 — Web Design / HTML & CSS, Bauman Moscow State Technical University

Selected practice

Teaching

Former university lecturer in Web Design

Art Exhibitions

Unique Fashion Show — Paris, France, 2025

Phygital Fashion Week — Moscow, Russia, 2024

NFT.NYC2024 — North Javits, NYC, 2024

Dejavu Art&Music — Istanbul, Turkey, 2024

ERARTA — St. Petersburg, Russia, 2024

THE CRYPT GALLERY — Dream Downtown, NYC, 2023

NFT.NYC2023 — North Javits, NYC, 2023

UNFOLD — Manhattan, NYC, 2023

#NFTC — Valencia, Spain, 2023

Publications

Something brands forget sometimes The UX of a Washing Machine You might be slowing down your team’s workflow Why one design mistake keeps creating the most interesting work Designing for decision speed in high-density interfaces Why a great logo still fails AI Isn’t the Problem. Abundance Is OVAL⁺ — a personal thinking space

Contacts

mail@designnina.com LinkedIn Instagram